About Me

Hi! I’m Mark. I like astrophotography. I’ve been doing it for over ten years, trying to stay on a budget. This forced me to think about how to make the most out of the data I collect. I decided to make a YouTube channel to share what I learned. I have an extensive background in statistics and modeling, having been trained as a cognitive scientist whose job is to find the signal among the noise. And believe me, data taken from humans can be extremely noisy!

You can learn more about what I’ve done, and even hire me if you’d like by clicking here . I am pretty good at setting up experiments with humans, whether it be UX testing, A/B testing etc. My passion is studying language processing in our brains, but my career has led me to other research in public health. If you’d like to support the YouTube channel, you can buy me a pizza .

You can read more about some of the peer-reviewed work that I’ve done here:

How can bilinguals control two languages at once?

How People Understand Misinformation on Social Media

What makes people believe Facebook Health Messages?

Thank you for learning a bit more about me. I hope you enjoy what I do. May your skies stay clear (unless you need the rain)!